About Us
Bay Area Clothing is What We Do!
Hidden Hype was founded in 2011 by Rami Tannous in San Jose, California for those with a passion for fashion. Rami’s vision was to create a brand that represented positivity, culture, and roots for those who still love the chase. Quality, integrity, and staying true to the brand is what’s most important. Hidden Hype stands by these traits!
“Fashion is a form of self expression and your body is a blank canvas. Express yourself.”
More Behind The Hidden Hype Brand
Creativity and art is at the heart of our brand. Even our Hidden Hype logo has depth and meaning. With an hourglass displaying two “H’s” inside, the hourglass represents time. As the saying goes, “timing is everything”. Hype is something that everyone loves, but what is hidden is never found. Hidden Hype will never lose it’s hype because it stays true to the roots of streetwear culture. Never sell out, never sell yourself short, and never waste time. Lost time is never found again. Your time is now!
Internationally Recognized
Hidden Hype is internationally recognized by its meaningful logo as well as its iconic patterns. The Hidden Hype “H Camo” pattern is an original camo featuring many different variations of the letter “H”. The Hidden Hype “H Paisley” features the hourglass and “H Leaf” throughout the pattern.
In addition, Hidden Hype’s focus is on unique concepts that have creative depth. Throughout each collection, you will notice pieces that have a double-meaning. Whether it’s a hidden message or a hidden pocket/zipper, each piece is created with extensive thought, creativity, and originality while staying true to our HH roots.
“Originality is key. Never imitate, instead innovate. ”Be Bold. Be Brave. Be Brilliant.
Streetwear Clothing
Our love for footwear and fashion, mixed with the huge buzz of Hidden Hype created the birth of our boutique. Hidden Hype’s flagship location opened in 2014 and is now recognized as a premier boutique in The Bay Area. When visiting a Hidden Hype Boutique, we want to provide you with a unique experience that is unparalleled in street wear retail shopping.
Moreover, we raise the bar in product, customer service, lifestyle, and appeal. Whether you’re shopping for Cookies hoodies, Billionaire Boys Club jeans, Cookies beanies, Yeezy slippers, Kappa clothing, or more, of today’s latest fashion, we have a wide selection to keep you stylish from head to toe!
Sneaker Heads
Not only do we provide the freshest streetwear clothing, we also carry the latest in fashion footwear! From exclusive Jordan’s, Yeezys boots, custom Yeezy slides, Nike’s, and more, we have it all. We are also a full consignment store, so if you are looking for that rare pair, we most likely will have it. Our consignment rate is 80/20. Come drop off or purchase a pair today!